The show seemed fairly steady today, not too busy, not too quiet. Based on the number of press events there are tomorrow I am assuming tomorrow might be the bumper day here this year.
Technology seems to be what it’s all about, with WTM leading the way with their interactive app and digital hubs in various places around the show floor. There are also a lot of seminars and events centered around social media. I’m attending one tomorrow morning about social media. It should be interesting because everybody’s involved with social media, content is getting better, but nobody’s quite sure how their time invested in social media is paying off. this time tomorrow maybe I’ll have the answer or at least a clue how to get the answer. Or, maybe I’ll be left with a lot more questions.