Every year, World Travel Market in London draws thousands of the who’s who of the global travel industry. And every year, I am invigorated by the immensity of the show. This year is no different.
I’m in London for World Travel Market 2014. For those who aren’t familiar with the show, it is a giant event where businesses from all over the world dealing in destination marketing and the travel industry can network and grow new business relationships. Countries and regions have their own booths rich with media and destination information and major hotel groups proudly present their capabilities. Brasil even had their own little bar setup.
As I walked around, I noticed more video than I ever had in the past, making me even MORE thrilled about my newest GoPro Hero 4 Black 4K camera purchase. (She’ll be mounted on a new Phantom II drone to capture those dreamy aerial shots. Oh there will be videos. Stay tuned!) It’s been interesting to see the impact of adding video to large format still images. In the booths I saw on day one, people seemed to be using the dual media to successfully draw people in, allow them to be immersed in the experience, and then gently push them to their respective websites for more photos, video, and information. Each type of media is consumed differently, but they both go hand in hand. Just like in social media, still photographs will always be a staple, but video is on the rise – whether it be a few second clip or a two minute immersion depends on the platform, but in the end, it may turn a potential customer into a customer.
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