Impact of Hotel Photography on ADR Hey there, Sales Managers! Ever wondered how to give your hotel’s Average Daily Rate (ADR) a solid boost? Well, the secret sauce might just be hanging out in your photo gallery. Yep, you heard it right—killer hotel photography can be a game-changer. Let’s dive in! The Power of First Impressions The image on the left is good, however the image on the right is composed in a way that pleases the eye, shows the extent of the bar and seating while leading the eye into the photo to give depth and a focus on the bar. The difference between average and above average. The one on the left is one I found online. Don’t get me wrong, it’s a decent shot and I’m sure the client was happy with it. But taking time and studying the scene and using years of experience for precise […]
More Than Just Pictures: The Power of Professional Hotel Photography
The Art of Hotel Storytelling: Unpacking Two Decades of Experience. Dive into the world of capturing hotels at their very best. As a seasoned professional with 20 years under my belt, I’ve come to realize with my 10,000 hours+, that hotel photography is more than just taking pictures—it’s about storytelling, atmosphere, and capturing the essence of a place. Online Standouts: The Enchanting Effect of Professional Photos. Ever wondered why some hotels just stand out online? It’s in the photo magic. The crispness of the sheets, the allure of the pool, and the warmth of the lounge – all these can be accentuated with the right shot. Mastering the Details: Perfecting Lighting, Angles, and More. Understanding where to find the details that can make or break a hotel photo. From lighting to angles, it’s the small details that can drastically change a viewer’s perspective. Dodging the Pitfalls: Overcoming Common Photography Mistakes. […]
Achieve New Heights in Hotel Marketing:
Integrating Aerial and Traditional Photography for a Cohesive Visual Narrative In the dynamic world of hospitality, differentiation is key. The advent of digital technology and social media has transformed how hotels present themselves. An emerging trend in this landscape is the seamless integration of traditional photography and aerial photography, creating a comprehensive visual journey for potential guests. Elevating Your Brand’s Story: Where Traditional Expertise Meets Aerial Innovation As an experienced hotel photographer with over 20 years in the field, 10 years flying a drone and being a certified drone pilot, I’ve seen firsthand the potential of harmoniously blending these two forms of photography. This isn’t about merely capturing high-elevation shots; it’s about crafting a visually consistent and compelling narrative of your hotel and its surroundings, extending beyond what the naked eye can see at ground level. An expertly composed aerial shot does more than offer a unique perspective. It emphasizes […]
A New World of Travel: How Moving to Austria Changed My Perspective as a Hotel Photographer
Taking the big step Moving from Florida to Austria with my family has been one of the most life-changing experiences for me, not only personally but also professionally. As a hotel photographer, I’ve had the opportunity to capture the essence of some of the most luxurious and captivating hotels in the world. Previously, I traveled extensively throughout the US and the Caribbean, but moving to Austria has opened up a whole new world of travel and international photography opportunities for me. Getting a foot in the door As a newly Marriott approved photographer for Europe, Middle East, and Africa, I now have the chance to explore and experience different parts of the world. What’s even more interesting is that I’ve found myself traveling to more of the USA than when I was living in Florida. With the additional costs of international flights, I’ve had to plan my trips more strategically. […]
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