Impact of Hotel Photography on ADR
Hey there, Sales Managers! Ever wondered how to give your hotel’s Average Daily Rate (ADR) a solid boost? Well, the secret sauce might just be hanging out in your photo gallery. Yep, you heard it right—killer hotel photography can be a game-changer. Let’s dive in!
The Power of First Impressions
The image on the left is good, however the image on the right is composed in a way that pleases the eye, shows the extent of the bar and seating while leading the eye into the photo to give depth and a focus on the bar. The difference between average and above average. The one on the left is one I found online. Don’t get me wrong, it’s a decent shot and I’m sure the client was happy with it. But taking time and studying the scene and using years of experience for precise camera placement and attention to detail is what I used to create the shot on the right.
First impressions are everything, especially in the hotel business. According to a study by Hospitality Trends, a compelling and clear value proposition can generate a higher perceived value for your property. So, make sure your photos are not just good but jaw-droppingly awesome.
The Magic of Arresting Imagery
Good photography can be a deal-maker or a deal-breaker. It has the power to change a guest’s mind, making them consider your property over others. So, invest in high-quality, arresting imagery that tells a story.
Keep It Simple, Keep It Clean
A clutter-free and intuitive website design can significantly influence conversion rates. Make sure your website is as sleek as your hotel rooms. This is a web site that I particularly like because it lets the photography tell the story and create a feeling about the hotel. I understand that not all hotels have this beautiful location, but it still shows how captivating images can lift everything. http://www.casaangelina.com
The ROI of Great Photography
According to Tambourine, great photography can improve conversion rates, increase entrances into the booking engine, and even shape the guest’s entire perception of the property. It’s not just about pretty pictures; it’s about your bottom line.
Ready to upgrade your images?
Ready to give your hotel’s ADR the boost it deserves? As a seasoned International Hotel Photographer, I can help you capture the essence of your property in a way that drives sales and elevates guest experience. Contact me today to discuss how we can make your hotel shine like never before!
So, there you have it, folks! Investing in top-notch photography isn’t just an aesthetic choice; it’s a smart business move. Until next time, keep aiming for those five-star reviews!
Sources:
- How Hotel Website Design Affects ADR – Hospitality Trends
- The ROI Behind Your Hotel’s Best Photo Assets – Tambourine
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Cheers,
Steven Graffham
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